{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreiet767he5t5io5pllrclcho5zimggutx7eggdblnkyslxmuwiudke",
    "uri": "at://did:plc:6sgzdw4nigujlrbh6pdv73f2/app.bsky.feed.post/3mkpfqz5vary2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreieterumhbdjjmlozmbyvidc5wzctqsvpxanfv7qe4ztvsshvcy6iy"
    },
    "mimeType": "image/jpeg",
    "size": 45189
  },
  "path": "/media-buying/uncertainty-is-the-real-cost-of-the-middle-east-war-for-advertisers/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-30T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Media Buying"
  ],
  "textContent": "The war nobody can price in.",
  "title": "Uncertainty is the real cost of the Middle East war for advertisers"
}