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  "path": "/media-buying/that-is-an-objective-omnicom-tests-ai-agents-to-cut-out-the-ad-tech-middlemen/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-29T04:01:00.000Z",
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  "textContent": "The move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they've long complained about but remained dependent on.",
  "title": "‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen"
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