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  "path": "/media-buying/media-buying-briefing-agencies-turn-creators-into-test-labs-for-campaigns-and-product-innovation/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-27T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Horizon Media’s one example, through its Blue Hour Studios, which is working with advertisers like SharkNinja to pressure-test and adapt campaigns on the fly, using creators in the beginning stages.",
  "title": "Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation"
}