{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreiapwiksq7bas2uxximk7dq6p7seiiiu76rjicnehkxilsg3k3tljm",
    "uri": "at://did:plc:6sgzdw4nigujlrbh6pdv73f2/app.bsky.feed.post/3mk7noyttcc32"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreidpim34hgy5gf3kdsxrv2ivqwrl3aoeytwji2kjj5auttokczjxte"
    },
    "mimeType": "image/jpeg",
    "size": 355187
  },
  "path": "/marketing/nikes-boston-marathon-billboard-chiding-walkers-inspires-new-asics-and-ecco-campaigns/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-24T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Marketing",
    "syndicated"
  ],
  "textContent": "After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused on inclusivity and everyday movement.",
  "title": "Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns"
}