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  "path": "/marketing/nhl-looks-to-tiktok-to-capitalize-on-heated-rivalry-and-olympics-as-it-grows-beyond-u-s/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-23T04:01:00.000Z",
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  "textContent": "The league is leveraging a successful TikTok operation to expand presence in Europe, recruit casual fans and pump up the value of its media rights.",
  "title": "NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada"
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