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  "path": "/future-of-tv/future-of-tv-briefing-the-ambitious-and-alarming-proposal-fix-to-tv-and-streamings-identity-crisis/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-22T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy?",
  "title": "Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis"
}