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  "path": "/media-buying/ad-tech-briefing-the-days-of-bloat-are-over-as-efficiency-drives-ad-techs-c-suite-exodus/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-21T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Faced with increasing competition from LLMs, ad tech players have to better demonstrate their value-add.",
  "title": "Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus"
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