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  "path": "/marketing/future-of-marketing-briefing-why-brand-builders-are-back-in-fashion/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-17T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand.",
  "title": "Future of Marketing Briefing: Why brand builders are back in fashion"
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