{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreibithne6cpmpv6s5d4h252kq46lu5w4uxhhzhncbunipfb45bctjm",
    "uri": "at://did:plc:6sgzdw4nigujlrbh6pdv73f2/app.bsky.feed.post/3mjojxkxojjh2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreicfob3meatx73bb6w6csi752oxdgfdsxuwstxqvuek2o7wdcy2xiq"
    },
    "mimeType": "image/jpeg",
    "size": 402175
  },
  "path": "/marketing/everything-is-coming-down-chatgpt-ads-are-getting-cheaper/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-17T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Marketing"
  ],
  "textContent": "While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.",
  "title": "‘Everything is coming down’: ChatGPT ads are getting cheaper"
}