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  "path": "/marketing/why-brands-cant-stop-acting-like-reply-guys-and-jumping-into-viral-comment-threads-on-social-media/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-15T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.",
  "title": "Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media"
}