{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreiatxyomceoqdh3cu2ci4ffqxm2si3oul2lcf7k2qzz6icbyxm4o74",
    "uri": "at://did:plc:6sgzdw4nigujlrbh6pdv73f2/app.bsky.feed.post/3mjhfno53dgv2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreidkymrhx2th44tzm45ilcpruhvo54vjurtbkeoeftwzodl73bahny"
    },
    "mimeType": "image/gif",
    "size": 1354456
  },
  "path": "/media-buying/ad-tech-briefing-the-trade-desks-changing-of-the-guard-and-a-sign-of-the-times/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-14T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Media Buying"
  ],
  "textContent": "So many exits, so much confusion in a buyer's market.",
  "title": "Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’"
}