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  "path": "/sponsored/why-marketing-is-now-the-operating-system-for-growth/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-13T12:58:19.000Z",
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  "textContent": "Amanda Forrester, svp, marketing and communications, OpenX Artificial intelligence is pushing marketing to the center of business, making it the operating system for growth. Marketing now determines how a company is discovered, interpreted and trusted by both people and the machines that increasingly guide their decisions. As a result, the role of marketing is expanding […]",
  "title": "Why marketing is now the operating system for growth"
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