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  "path": "/media-buying/media-buying-briefing-what-buyers-got-out-of-the-newfronts-and-expect-to-happen-in-the-upfronts/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-13T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the course in the face of economic uncertainty.",
  "title": "Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts"
}