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  "path": "/media-buying/with-the-world-cup-around-the-corner-media-buyers-expect-streaming-prices-to-soar/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-13T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives exist.",
  "title": "With the World Cup around the corner, media buyers expect streaming prices to soar"
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