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  "path": "/marketing/the-trade-desk-is-changing-how-advertisers-buy-and-what-they-can-see/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-06T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "The Trade Desk’s new buying modes bundle costs and automate decisions. Here’s what that means for advertisers.",
  "title": "The Trade Desk is changing how advertisers buy — and what they can see"
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