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  "path": "/marketing/fenty-beauty-launches-whatsapp-ai-advisor-as-messaging-becomes-beautys-next-commerce-channel/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-02T16:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.",
  "title": "Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel"
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