{
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  "path": "/marketing/how-e-l-f-beauty-is-using-ai-to-alleviate-the-workload-of-its-workforce/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-01T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "E.l.f. Beauty's chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand's approach to AI implementation.",
  "title": "How E.l.f. Beauty is using AI to alleviate the workload of its workforce"
}