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  "path": "/media/publishers-see-double-digit-growth-from-ttds-openpath-but-volatility-remains/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-01T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "Several publishers said that TTD is temporarily allowing duplicate bids on those integrating with OpenAds, as a sweetener to ease onboarding. One publisher said it plans to accelerate integration with OpenAds, to capitalize on this “likely temporary window.”",
  "title": "Publishers see double-digit growth from TTD’s OpenPath, but volatility remains"
}