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  "path": "/marketing/predictability-has-become-a-luxury-as-the-iran-war-drags-on-ad-markets-are-starting-to-sweat/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-01T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.",
  "title": "‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat"
}