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  "path": "/marketing/ai-influencer-discovery-tools-are-changing-how-agencies-cast-creators/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-30T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.",
  "title": "AI influencer discovery tools are changing how agencies cast creators"
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