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  "path": "/marketing/what-ai-disruption-means-for-experimental-ad-budgets/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-30T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.",
  "title": "What AI disruption means for experimental ad budgets"
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