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  "path": "/marketing/marketers-shift-growing-shares-of-search-spending-to-geo/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-25T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks.",
  "title": "Marketers shift growing shares of search spending to GEO"
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