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  "path": "/marketing/amid-competition-for-sponsors-top-sports-clubs-are-investing-in-social-media-operations/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-24T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club's social following.",
  "title": "Amid competition for sponsors, top sports clubs are investing in social media operations"
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