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  "path": "/marketing/a-year-after-unilever-the-ad-funded-creator-economy-is-still-catching-up-to-its-own-ambition/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-23T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Creators had already become too big to ignore. Now, for a different set of reasons entirely, it has become too important to get wrong.",
  "title": "A year after Unilever, the ad-funded creator economy is still catching up to its own ambition"
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