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  "path": "/media-buying/media-buying-briefing-horizons-bob-lord-on-the-ways-agencies-have-to-adapt-to-survive-today/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-23T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Lord believes the lack of transparency across the agency world is something that AI can improve upon.",
  "title": "Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today"
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