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  "path": "/media-buying/publicis-vs-the-trade-desk-isnt-really-about-transparency-its-about-who-gets-the-margin/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-23T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "As audit fallout escalates, the deeper conflict points to a structural power shift in programmatic advertising.",
  "title": "Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin"
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