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  "path": "/media-buying/what-happens-when-agency-execs-negotiate-against-ai-agents/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-23T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Media Buying"
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  "textContent": "I created a game that has AI agents represent buyers and sellers in an ad deal. Then I asked Wpromote’s Skyler McGill and Butler/Till's Ryan Lammela to test it out.",
  "title": "What happens when agency execs negotiate against AI agents"
}