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  "path": "/marketing/future-of-marketing-briefing-agency-operating-systems-face-a-differentiation-problem/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-20T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Analysts say half of agency AI platforms won't survive the decade. Here's how they plan to beat the odds.",
  "title": "Future of Marketing Briefing: Agency operating systems face a differentiation problem"
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