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  "path": "/marketing/brands-turn-niche-news-creators-into-a-new-earned-media-engine/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-19T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Brands are shifting earned media strategies to tap niche news creators on social platforms.",
  "title": "Brands turn niche news creators into a new earned media engine"
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