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  "path": "/marketing/the-real-winners-of-march-madness-brands-that-move-fast-on-nil-deals/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-19T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Companies across sectors, from footwear to personal care, are racing to sign college basketball players.",
  "title": "The real winners of March Madness? Brands that move fast on NIL deals"
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