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  "path": "/future-of-tv/future-of-tv-briefing-how-netflix-is-shaking-up-the-upfront-deal-model/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-18T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.",
  "title": "Future of TV Briefing: How Netflix is shaking up the upfront deal model"
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