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  "path": "/sponsored/how-new-infrastructure-like-the-model-context-protocol-is-reshaping-marketing-workflows/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-18T18:33:48.000Z",
  "site": "https://digiday.com",
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  "textContent": "AI agents are now becoming central to marketing workflows. These agents are designed to handle manual, repetitive and time-consuming work, executing tasks inside systems like CRMs, analytics environments and marketing automation tools. However, agentic AI requires a strong foundation to deliver value. According to Deloitte, nearly 60% of AI leaders and representatives cite their primary […]",
  "title": "How new infrastructure, like the Model Context Protocol, is reshaping marketing workflows"
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