{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreifnvoj3ldilcusqagwkatqufrlwyfqi4benfl4fsapmgsn4ydax5u",
    "uri": "at://did:plc:6sgzdw4nigujlrbh6pdv73f2/app.bsky.feed.post/3mhatfn6xmm22"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreihphp2qfkk7hazc3znpgd2lglkzcgf266omz2ncco363wljmea4oy"
    },
    "mimeType": "image/jpeg",
    "size": 216268
  },
  "path": "/podcasts/after-wpp-reckoning-the-case-for-and-against-principal-media/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-17T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Media Buying",
    "Podcasts"
  ],
  "textContent": "Ten years later, principal media is back in the zeitgeist. Why agencies and brands are clashing over the so-called hidden model.",
  "title": "After WPP reckoning: The case for and against principal media"
}