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  "path": "/media-buying/the-trade-desk-remains-the-dominant-dsp-but-its-advertisers-are-starting-to-shop-around/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-17T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "The gap between The Trade Desk’s public confidence and what its advertisers describe on the ground has rarely been harder to close.",
  "title": "The Trade Desk remains the dominant DSP but its advertisers are starting to shop around"
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