{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreigotra4lg5gxscrudxgjpjejsb2thczvl7cjrhtfwcm7ke7bh7qk4",
    "uri": "at://did:plc:6sgzdw4nigujlrbh6pdv73f2/app.bsky.feed.post/3mh7ylbp2gh22"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreif65wcovqx2rjagwdicdhsurx3qk3d6tvx2bel76iejhfrnz7qbti"
    },
    "mimeType": "image/gif",
    "size": 321188
  },
  "path": "/marketing/ulta-beauty-ceo-announces-tiktok-shop-launch-11-8-net-sales-jump-we-got-our-swagger-back/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-16T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Marketing",
    "syndicated"
  ],
  "textContent": "Ulta Beauty will soon launch on TikTok Shop.",
  "title": "Ulta Beauty CEO announces TikTok Shop launch, 11.8% net sales jump: ‘We got our swagger back’"
}