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  "path": "/marketing/lays-uses-whatsapp-to-create-a-group-chat-for-world-cup-fans/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-16T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data.",
  "title": "Lay’s uses WhatsApp to create a group chat for World Cup fans"
}