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  "path": "/future-of-tv/future-of-tv-briefing-openx-adds-attention-targeting-for-ctv-ads-backed-by-tvision/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-11T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.",
  "title": "Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision"
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