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  "path": "/media-buying/openai-is-b-building-the-ad-tech-stack-its-currently-borrowing/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-10T04:01:00.000Z",
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  "textContent": "Companies don’t build out an internal ads org – let alone pay up to $385,000 to do it – if they’re planning to rely on outside vendors forever.",
  "title": "OpenAI is b building the ad tech stack it’s currently borrowing"
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