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  "path": "/sponsored/how-brands-are-measuring-value-across-the-entire-customer-journey/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-05T17:11:55.000Z",
  "site": "https://digiday.com",
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  "textContent": "Advertisers face a challenge: while brand building is essential for growth, measuring its impact remains frustratingly elusive. According to Boston Consulting Group, 46% of B2C marketing leaders are balancing their efforts between short-term revenue and long-term growth. And while brand advertising drives sales, the gap between an upper-funnel awareness campaign and final purchase makes accurate […]",
  "title": "How brands are measuring value across the entire customer journey"
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