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  "path": "/media-buying/publicis-epsilon-has-a-warning-for-the-llm-hype-machine/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-06T05:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "In advertising’s AI race, Epsilon says the winners won’t pick one mode. They’ll orchestrate many.",
  "title": "The Future of Marketing Briefing: Epsilon’s quiet bet against the LLM goldrush"
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