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  "path": "/media/why-more-brands-are-rethinking-influencer-marketing-with-gamified-micro-creator-programs/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-03-02T05:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer marketing. Why now?",
  "title": "Why more brands are rethinking influencer marketing with gamified micro-creator programs"
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