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  "path": "/media-buying/future-of-marketing-briefing-the-case-for-and-against-an-agency-subscription-remuneration-model/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-27T05:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "The real problem subscriptions solve isn’t pricing its cost absorption. As AI moves from pilot to scale, agencies are racking up real expenses.",
  "title": "Future of Marketing Briefing: The case for and against an agency subscription remuneration model"
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