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  "path": "/media/urban-outfitters-shifts-its-influencer-strategy-from-reach-to-participation/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-26T05:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Me@UO is Urban Outfitters' new creator program leverage micro-creators with smaller, engaged communities that are passionate about the brand.",
  "title": "Urban Outfitters shifts its influencer strategy from reach to participation"
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