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  "path": "/future-of-tv/future-of-tv-briefing-netflixs-in-house-ad-platform-launch-has-led-some-advertisers-to-double-spend/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-25T05:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.",
  "title": "Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend"
}