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  "path": "/future-of-tv/whats-behind-netflixs-ctv-market-share-jump/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-24T05:01:00.000Z",
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  "textContent": "The streamer is set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making a difference.",
  "title": "What’s behind Netflix’s CTV market share jump?"
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