{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreigu67dghl6fncgn6gtjk7bkm23mek6ch27zozydvsr7vdshjden4i",
    "uri": "at://did:plc:6sgzdw4nigujlrbh6pdv73f2/app.bsky.feed.post/3mfjllhbujmj2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreigqvzqwxmgktswyxggahawsc2si3dfnzvcwq5iquslyis3wrx26wa"
    },
    "mimeType": "image/jpeg",
    "size": 773206
  },
  "path": "/marketing/zero-click-reality-is-rewriting-the-rules-of-search-for-brands/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-23T05:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Marketing",
    "Media Buying"
  ],
  "textContent": "Search performance concerns have reached brand boardrooms. Both organic and paid search practitioners are scrambling to find effective responses to the questions posed by AI developments.",
  "title": "Zero-click reality is rewriting the rules of search for brands"
}