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  "path": "/marketing/future-of-marketing-briefing-the-mental-gymnastics-of-principal-media/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-20T05:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "Welcome to the psychological CrossFit class of modern marketing. Here’s how marketers are learning to move through it.",
  "title": "Future of Marketing Briefing: The mental gymnastics of principal media"
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