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  "path": "/marketing/comment-sections-are-not-customers-american-eagle-brings-back-sydney-sweeney-amid-celebrity-push/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-19T05:01:00.000Z",
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  "textContent": "Anatomy of how brands like American Eagle  decide whether cultural backlash is noise — or a business threat.",
  "title": "‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push"
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