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  "path": "/media-buying/adcp-vs-iab-tech-lab-inside-programmatic-advertisings-agentic-ai-standards-showdown/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-17T05:01:00.000Z",
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  "textContent": "Ad Context Protocol and IAB Tech Lab's Agentic Roadmap offer two competing approaches for updating ad tech for AI agents. Can they coexist?",
  "title": "AdCP vs. IAB Tech Lab: Inside programmatic advertising’s agentic AI standards showdown"
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