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  "path": "/marketing/digiday-research-brand-marketing-will-be-the-priority-in-2026-after-revenues-fell-short-of-expectations/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-17T05:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "Revenues fell short of marketers' expectations in 2025. But they'll be working with bigger budgets in 2026, and focusing on brand marketing.",
  "title": "Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations"
}